Saturday, January 19, 2013

"Sweet As..." Vintage Clothing and Accessories Opening 1/19/13 @ 5-9pm

Come party with our newest neighbors "Sweet As..." tonight as they celebrate the opening of their newest shop right here in Echo Park.

To get you psyched up for it check out the interview we conducted with shop co-owner Odessa Whitmire. Event runs from 5-9pm and you can RSVP for the event at

How are you doing on this unusually hot winter afternoon?

Loving it!

Lets start of by having you introduce yourself and a little bit about the shop you opened up with your friend Alex.

My name is Odessa and Alex is my best friend of 15 years. We are opening 'Sweet as..'. a boutique specializing in beautiful, one of a kind, vintage clothing and accessories.

How long have you and Alex been in the vintage clothing game?

We officially started 'Sweet as...' three years ago, by hosting private house parties and doing client appointments, but we've been obsessed with vintage since we can remember.

Is this the first shop you guys have opened?

This is the first shop we are opening together, but I had a shop before for seven years, called Some Odd Rubies. It was in the lower east side of New York and had a sister store here in Los Angeles.

Why did you guys choose Echo Park as a location for your shop?

We both have lived in Echo Park for many years and love the neighborhood. It has a very similar vibe to the lower east side of NYC.

What have some of the biggest hurdles been for you guys leading up to the opening of the shop?

Thankfully the hurdles have been few and far between and the support from everyone in the neighborhood has been amazing. We already feel a part of the community.

So we here at Origami Vinyl would love to know what you and Alex have been listening to lately. What have you gals been bumpin'?

We both have eclectic tastes and love being introduced to new music. We saw Searching for Sugarman recently and have been playing Rodriguez's album non stop while putting the shop together.

So, Saturday January 19th you guys have an shindig to celebrate the stores grand opening. What's the 411 on the event and how to attend?

The grand opening for 'Sweet as..." is Saturday from 5pm to 9pm, RSVP to Everyone is invited to come and celebrate the opening of our new space and shop our amazing collection of vintage clothing and accessories.

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